YouTube is finally rolling out ‘handles’ for channels and creators

A handle, which is a pretty common feature across social media platforms, has been surprisingly missing from Youtube. You either search individual channels by names or somehow get those dreaded, jumbled channel URLs that are hard to remember. That is now finally changing. YouTube is taking a page out of the social media books as it is making it easier for users and creators to identify themselves on the platform. With “Handles,” creators will be given the opportunity to have a unique way of identifying themselves and distinguishing themselves from their counterparts on the video sharing social media platform.

YouTube made the announcement in a blog post, informing that handles would be a “new way for people to easily find and engage with creators and each other on YouTube.” Handles will be unique (unlike channel names) and recognizable for every channel, and the @username will soon be used across YouTube Shorts, channel pages, and more. In fact, YouTube maintains that it will be simpler and faster to mention others in comments, community posts, or video descriptions, as users can give a shout-out to creators in comments.